Clarinda Dobbelaar is Chief Customer Officer at Software Improvement Group, where she brings more than 20 years of experience in building B2B sales, business development and marketing organizations in the software industry. In her role, she is responsible for building an international enterprise sales team focused on account management and business development. From a marketing perspective, she is responsible for portfolio and brand management as well as building an “always on” lead generation engine.
Clarinda joined SIG in 2018. Previously, she worked for both large and small technology companies, such as Nasdaq Inc., BWise, Microsoft partner INTO, Qurius (Euronext A’dam), Schouw Informatisering as well as ASP software developer, Connexys.
In 2007, she received recognition from Microsoft Netherlands for her work in digital marketing.
Clarinda holds a degree in communications from the Hogeschool Zeeland.