May 13th, 13:00 CEST 
Amsterdam H’ART Museum or Online
Join one of Europe’s fastest-growing IT leadership events, and hear from organizations paving the way in AI, software quality, value creation, and green IT:
Explore AI, Green IT, IT leadership, and software value creation in depth.
Learn from top industry leaders on navigating AI, sustainability, and software quality.
Connect with C-level executives, policymakers, and industry pioneers.
*All times are displayed in CEST.
Arrive early to check in, grab your badge, and get settled.
Enjoy a coffee, meet fellow attendees, and get ready for a full day of insights, discussions, and networking.
Once registered, head to the main stage to kick off the event.
The state of software quality with Luc Brandts, Group CEO SIG
For 25 years, Software Improvement Group has helped organizations build resilient, high-quality software by combining deep source code analysis with strategic guidance.
As businesses navigate growing complexity, AI-driven disruption, and increasing sustainability pressures, software quality has evolved from a technical issue to a strategic priority—one that directly impacts competitiveness, security, and long-term value.
In this keynote, Luc Brandts, CEO of Software Improvement Group, will share exclusive industry insights and emerging trends shaping the future of software. Join SIGNAL ’25 to explore how strong leadership in software quality drives business performance, how AI acceleration is redefining development and security strategies, and why Green IT is critical to achieving sustainability goals.
Engineering-Led Innovation: Building the Future with Technology with Daniel Gebler, CTO Picnic
Technology isn’t just an enabler; it’s the driver of transformation. At Picnic, technology powers every aspect of the business, from operations to customer experience. How do you scale innovation while ensuring software quality, AI governance, and long-term resilience?
In this keynote, Daniel Gebler will share how engineering-driven leadership can shape the future of business. He will explore the balance between speed and stability, innovation and security, and how aligning technology, culture, and strategy can unlock true competitive advantage. Join us for real-world lessons, industry insights, and a fresh perspective on what it means to lead in an era of AI and rapid digital acceleration.
In collobration with our partners.
In collaboration with ABN AMRO and Rabobank.
In collaboration with Randstad, EXIN, NS, TU Delft, and Leiden University
Welcome by Rob van der Veer, Chief AI Officer, SIG
Welcome by Ivy Chen, PE Practice Lead, SIG
Take a break, grab a coffee, and connect with fellow attendees.
Whether you’re discussing key takeaways from the breakouts or making new connections, this is your chance to exchange ideas and insights in a relaxed setting.
Recharge, refuel, and get ready for the next session!
To wrap up SIGNAL ’25, we’re bringing you a thought-provoking closing keynote from Mattew Griffin.
Expect big ideas, bold predictions, and a fresh perspective on the future of AI, software quality, and IT leadership.
That’s a wrap on SIGNAL ’25!
Before you head out, take this final opportunity to connect with speakers, exchange insights with peers, and continue the conversations sparked throughout the day.
Whether it’s a new idea, a new connection, or a new perspective, we hope you leave inspired and ready to shape the future of IT.
H’ART MUSEUM
Located in a historic monument, in the heart of Amsterdam.
Address:
Amstel 51,
1018 EJ Amsterdam, The Netherlands.
Yes, the majority of the talks will be live-streamed. However, three of the four break-out sessions will be recorded and made available after the live event. Additionally, the networking part will be onsite only.
This event is completely free of charge. We are happy to welcome IT leaders, decision-makers, and technology innovators to join us in Amsterdam or online, to dive deep into critical topics around AI, Green IT, Tech-driven value, and software quality.
Yes, H’ART Museum is easily accessible by public transportation. You can take tram 14 (Get out at Waterlooplein) or take Metro lines 51, 53, or 54 and get off at Waterlooplein, using the Hortusplantsoen exit and follow the signs for ‘Hermitage.’ It’s a 6-minute walk to the H’ART Museum.
We recommend coming to the venue by public transport, but yes, you can come by car. There are limited paid parking spaces in the immediate vicinity of H’ART Museum. The parking garages Stadhuis/Muziektheater and Waterlooplein are within walking distance.
The timeslots are final. However, as we get closer to the event, we will reveal more keynotes and panel speakers. Register and stay tuned by following us on LinkedIn.
The onsite version of the event will take place at H’ART Museum in Amsterdam (limited availability).
Address:
Amstel 51
1018 DR AMSTERDAM
The Netherlands
