Software Improvement Group rebrands and launches a new website
Amsterdam, November 1st, 2024 — Software Improvement Group (SIG), a leading authority in traditional and AI-powered software quality assurance, unveils its refreshed brand identity, underscoring its dedication to empowering organizations in building resilient, high-quality software.
Founded in 2000, SIG has been at the forefront of software quality, guiding organizations to build better software through deep source code analysis and expert consulting services. In 2019, SIG launched its software assurance platform, Sigrid ®, which, together with expert IT consultants, enables SIGs customers to take complete control of their software environments –ensuring their technology is a driver of success, not a source of risk.
While SIG’s core mission remains, the world has changed dramatically since the early 2000s. Today, software is the world: Every sector relies on it not only to compete but to operate efficiently, pushing organizations to continually enhance productivity, security, and adaptability in the face of rapid technological change. The widespread adoption of Artificial Intelligence (AI) has accelerated and complicated this landscape, making software quality and security more critical than ever.
To keep up with these rapid and constant developments, SIG needed a brand identity that reflects its industry leadership, expertise, and unique offering.
“This brand refresh represents not just a visual update but also a clear affirmation of our ongoing commitment to software quality and client success. It refines our offerings,” said Luc Brandts, CEO of Software Improvement Group. “In recent years, Sigrid has helped us adopt a more product-focused approach. However, the greatest value for our customers lies in the combination of our platform and expert consulting services. We’re more than a SaaS company; we’re a Software with a Service company.”
Reaffirming SIG’s mission
SIG’s brand refresh builds on the company’s foundational values, with a mission that remains unwavering: to empower organizations to become more resilient and agile by enhancing software quality and security through deep source code analysis and strategic advice.
A new tagline: Identify. Act. Thrive.
The updated brand encapsulates SIG’s value proposition through the new tagline, Identify. Act. Thrive. This cohesive message reflects SIG’s actionable approach to software excellence:
- Identify – “Identify” reflects SIG’s methodical approach to analyzing clients’ software systems. Through detailed source code analysis, SIG provides essential insights, enabling informed decision-making.
- Act – “Act” embodies SIG’s commitment to actionable insights. Once critical issues are identified, SIG delivers prioritized recommendations, empowering clients to make swift, impactful improvements in software quality.
- Thrive – “Thrive” represents the ultimate goal for SIG’s clients. By following SIG’s guidance, organizations can elevate their software excellence, effectively managing risks, ensuring compliance, reducing costs, and achieving long-term success through informed decisions.
SIG’s platform, Sigrid®, is now positioned as “Your single source of truth for software excellence”, reinforcing its ability to unify stakeholders by providing a comprehensive, quality-centric view of their software portfolios. This ensures that everyone—from executives to developers—can align on priorities, minimize risks, and drive strategic, impactful decisions.
A modern website
SIG’s redesigned website delivers a clearer, more direct message for organizations ready to strengthen their software ecosystems. It highlights SIG’s products and services and serves as a portal for thought leadership content, guides, and upcoming events.
Colors
SIG’s vibrant new color palette—featuring vivid blue, dark blue, vivid yellow, and light grey—reflects a tech-forward identity, with yellow accents adding warmth and approachability. This color scheme will be rolled out across all SIG materials over the coming months to ensure brand consistency across platforms.
SIG’s former brand style may still be visible on some materials as the team transitions to the updated visuals.
About Software Improvement Group
Software Improvement Group (SIG) leads in traditional and AI software quality assurance. Empowering organizations to become more resilient and agile by guiding them to enhance their software quality and security through deep source code analysis and tailored, strategic advice.
Sigrid® – its software assurance platform – leverages the world’s largest database containing over 270 billion lines of code across more than 20,000 systems and 300+ technologies, and intelligently recommends the most crucial initiatives for organizations. SIG complies with multiple ISO/IEC standards, including ISO/IEC 27001 and 17025, and has co-developed ISO/IEC 5338, the new global standard for AI lifecycle management.
SIG was founded in 2000 and has offices in New York, Copenhagen, Brussels, and Frankfurt, and is headquartered in Amsterdam.
Sigrid®, together with expert software engineering consultants, and nearly 25 years of industry-leading research, position SIG as the foremost authority on software excellence.
For more information, please visit Software Improvement Group‘s website or social media channels.
